Purehill 10% Niacinamide Face Serum is a daily brightening and pore-minimizing face serum for all skin types. Powered by 10% niacinamide with zinc PCA, it controls excess oil, fades blemishes and strengthens the skin barrier. Hydrating sodium hyaluronate, saffron extract and sea buckthorn oil replenish moisture and support a healthy glow, while vitamin E helps protect from environmental stress. Formulated in purified Ganga water, this lightweight, dermatologically tested serum is free from parabens and harsh chemicals for clearer, smoother, even-toned skin and reduced appearance of enlarged pores.