Soothe intense dryness and calm irritation with Xero-Itch Soothing Emollient Lotion For Dry Itchy Skin. It is a dermatologist-tested formula designed for dry, itchy and sensitive skin. Enriched with zinc PCA, calamine, shea butter and cooling menthol, this fast-absorbing body lotion delivers instant itch relief while restoring the skin barrier. Ideal for eczema-prone skin, prickly heat, minor sunburn and seasonal dryness, it deeply hydrates and locks in moisture for long-lasting comfort. This paraben-free moisturizing lotion helps reduce redness, flaking and irritation, leaving skin soft, smooth and healthy-looking with everyday use.